Why FAD diets don't work

I get it, you've spent day after day, week after week, month after month looking in the mirror and hating your reflection. 
 
Looking at yourself and wishing your belly wasn't so big, or your legs were more toned or your bum was smoother.
 
I get it! 
 
You beat yourself up on the daily, and you just sit and WISH you could wake up tomorrow, look in the mirror and feel content and actually be HAPPY with your reflection. 
 
So you get up, do your normal daily routine, make a brew and scroll FB and what do you see?? 
 
"Lose 10lbs in 10 days!" 
 
That's it! That's what you need! You don't care what you have to do or what it takes you just know you're doing it!
 
You sign up, you're ready! 
 
Then you're told the rules: 
 
NO coffee, NO tea, NO fizzy drinks, NO alcohol, NO bread, NO pasta, NO rice, NO potatoes, NO crisps, NO chocolate... (You get the jist!)
 
But you're committed so you go shopping and get everything ready. 
 
Day 1 - feeling good, motivated, ready to take on the world
 
Day 2 - wake up, hungry, slight headache, but determined
 
Day 3 - headache worse, lacking energy, willpower depleted, reach for crisps, then chocolate... Guilt comes in... So you eat more
 
Day 4 - wake up "I've FAILED!" - eat what you like, drink what you like, path of destruction, "I'm meant to be 'fat' forever" 😫😫
 
Since starting, weight has actually INCREASED... WTF?! 😱😱
 
But why???? You went 2 days feeling STARVING! 
 
Yes, well, but you also jumped on the f*&K it train and by the end of day 4 ate WAY more than you would have if you hadn't started this FAD in the first place! 
 
And.... The cycle continues... 
 
The TRUE way to reach your goals is by LEARNING how to eat for health, enjoy it and not deny yourself the things you love! 
 
Speak to someone who is EDUCATED, not someone wanting a quick buck to give you some advice!
 
Tell me.... Have you been here?