I get it, you've spent day after day, week after week, month after month looking in the mirror and hating your reflection. 
 
Looking at yourself and wishing your belly wasn't so big, or your legs were more toned or your bum was smoother.
 
I get it! 
 
You beat yourself up on the daily, and you just sit and WISH you could wake up tomorrow, look in the mirror and feel content and actually be HAPPY with your reflection. 
 
So you get up, do your normal daily routine, make a brew and scroll FB and what do you see?? 
 
"Lose 10lbs in 10 days!" 
 
That's it! That's what you need! You don't care what you have to do or what it takes you just know you're doing it!
 
You sign up, you're ready! 
 
Then you're told the rules: 
 
NO coffee, NO tea, NO fizzy drinks, NO alcohol, NO bread, NO pasta, NO rice, NO potatoes, NO crisps, NO chocolate... (You get the jist!)
 
But you're committed so you go shopping and get everything ready. 
 
Day 1 - feeling good, motivated, ready to take on the world
 
Day 2 - wake up, hungry, slight headache, but determined
 
Day 3 - headache worse, lacking energy, willpower depleted, reach for crisps, then chocolate... Guilt comes in... So you eat more
 
Day 4 - wake up "I've FAILED!" - eat what you like, drink what you like, path of destruction, "I'm meant to be 'fat' forever" 😫😫
 
Since starting, weight has actually INCREASED... WTF?! 😱😱
 
But why???? You went 2 days feeling STARVING! 
 
Yes, well, but you also jumped on the f*&K it train and by the end of day 4 ate WAY more than you would have if you hadn't started this FAD in the first place! 
 
And.... The cycle continues... 
 
The TRUE way to reach your goals is by LEARNING how to eat for health, enjoy it and not deny yourself the things you love! 
 
Speak to someone who is EDUCATED, not someone wanting a quick buck to give you some advice!
 
Tell me.... Have you been here?

​And many more.... 
 
We need to allow enough time to assess your weight loss results. If we don't, who knows if it's down to that extra 2 pints of water you drank earlier? 
 
It's a bit like your bank balance I suppose.... 
 
If you wanted to assess your savings month on month, you wouldn't assess it day to day, it would be an emotional rollercoaster for sure! 
 
One day a bill comes out, you're dead upset, the next day some money goes in, you're over the moon, but not for long as your gas bill comes out 2 days later.....
 
This wouldn't make sense. 
 
We would take a look at the end of each month after all the financial fluctuations take place, that's all that matters!
 
From here onward just think, it makes sense to weigh ourselves weelky or fortnightly, just so we have some data to work with. 
 
After 3 - 5 weeks, THEN we can see what is actually happening. 
 
The average over the course of a month ish is what we base our results on. 
 
The process of weightloss is NEVER linear...
 
Week 1 - Loss of 2 lbs
Week 2 - Maintain
Week 3 - Gain of 1lb
Week 4 - Loss of 1lb
Week 5 - Loss of 3lbs
 
The result here is a loss of 5lbs in total. 
 
The average loss is 1lb per week .
 
This is an EXCELLENT result! 
 
Anywhere between 1 - 2lbs loss on average is ace!
 
But in reality here is what our emotions are doing:
 
Week 1 - Loss of 2lbs! SO HAPPY RIGHT NOW!!!!
 
Week 2 - Maintain WHAT??? I DID EVERYTHING THE SAME AS LAST WEEK!
 
Week 3 - Gain of 1lb! THIS IS JUST TAKING THE P*SS NOW!! 
 
Week 4 - Loss of 1lb. OMG I AM STILL BACK TO SQUARE ONE AFTER MY 1LB GAIN!
 
Week 5 - Loss of 3lbs! YESSSSSS!! OVER THE MOON!!
 
See the difference?
 
The result in 1 or 2 weeks REALLY doesn't matter. We have nowhere near enough info just yet! 
 
Over 3 - 5 weeks, this gives us much more information about what is going on right now. 
 
Don't let the number no the scales play havoc with your mindset week in, week out, this is not what the weighing weekly is for. 
 
It's purely to assess the average at the end of the month. 
 
This is also why it's good to use other methods of assessment in conjunction with weekly weighing too, like using the measuring tape, feeling how your clothes fit, strength increases etc. 
 
Follow the advice above and you win, all whilst enjoying every minute of the process! 
 
Hope this helps you :)